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Jared Johnston

/From Star college quarterback to Top-Producing Realtor & Best-Selling Author/

Public Relations Goal:

  • Increase Book "From Cleats To Loafers" Visibility 

  • Increase audience reach 

  • Increase social media presence 

  • Obtain press features, highlights, and Interviews 

Target:

Youth Athletes, Collegiate Athlete, Athletes' Parents 

Industry:

  • Lifestyle - Author 

Our Strategy:

  • Developed unique social media campaigns to increase Image and speaker portfolio 

  • Identified problem areas, and consistent concerns in sports, to relate Them to the overall objective of Jared's Book.

  • Identified various opportunities Jared could explore.

  • Influencer marketing sends prominent figures "C2L" to read and review    

RESULTS (12-MONTH TIMELINE)

 

  • Jared was able to attend "New York Fashion Week.

  • Booked (4) speaking engagements that consisted of panel appearances

  • Booked to speak at D2 & D3 colleges 

  • Performed outreach and connected Jared with Former and Current NFL Players so that he was able to build personal and business relationships.

  • He increased his instagram following by over 3 thousand in the first 6-months 

  • Obtained many partnerships from film writing and movie production to podcasting.

  • Obtained over 20 press features on Local, National, and International levels:  HBCU 101 on Aspire tv, Mogul Millenial Magazine Great Day DC, Good Morning Washington, and more! Ending with 57.1M in online readership. 

Testimony 

"My experience was great. I was well taken care of and could grow my brand, and I was supported by Umgmt at all times. Umgmt helped expand my reach a lot!"