OUR RESULTS 

Achieving countless means of exposure, development of long-term success and credibility. 

At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.

NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !

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Jared Johnston

/From Star college quarterback to Top-Producing Realtor & Best-Selling Author/

Public Relations Goal:

  • Increase Book "From Cleats To Loafers" Visibility 

  • Increase audience reach 

  • Increase social media presence 

  • Obtain press features, highlights, and Interviews 

Target:

Youth Athletes, Collegiate Athlete, Athletes Parents 

Industry:

  • Lifestyle - Author 

Our Strategy:

  • Developed unique social media campaigns to increase Image and speaker portfolio 

  • Identified problem areas, and consistent concerns in sports, to relate It back to the overall

the objective of Jareds Book.

  • Identified various opportunities Jared could explore

  • Influencer marketing sending prominent figures "C2L" to read and review    

Results:

 

Within a 12-month time frame, Jared was able to attend "New York Fashion Week", speak on various panels, get booked to speak at colleges, relationships built with former and current NFL players, Increased his following by 3k plus, obtained a great number of partnerships from film writing and movie production to podcasting. Moreover, obtained over 20 press features on Local, National, and International levels such as HBCU 101 on Aspire tv, Great Day DC, Good Morning Washington, and more! Ending with 57.1M in online readership. 

Public Relations Goal:

  • Obtain local and national press in 30-days

  • Increase Exposure

  • Have his story told

Target:

African American Millennials, Investors, Entrepreneurs

Industry:

  • Corporate - Franchise

Our Strategy:

  • Developed press release to send out to our network

  • Develop unique pitch for each outlet we targeted

  • Develop media outlet list that fit Chris' story

Results:

 

Over a 30-day time frame, we were able to secure a red-carpet appearance in Atlanta for Mr. Williams. In addition to obtaining features from the following outlets on both a national and local level: Black Enterprise11 Alive, Rolling-out, Sheen MagazineKiss 1041 fmHype MagazineBlack News Dot Come, South East Queens Scoop

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Chris Williams ii

/Youngest African-American Male in Atlanta to own a subway Franchise/ 

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McKenzie Caldwell-Pope

/Beauty &  Fashion Influencer & Life Style Youtuber/ 

Public Relations Goal:

  • Brand Partnership 

  • Media Exposure

Target:

Women, Moms, Women in Beauty and Women in Fashion

Industry:

  • Entertainment - Fashion & Lifestyle - Influencer 

Our Strategy:

  • Connect client to large beauty and fashion brands to create a long-term partnership

  • Build clients press portfolio to gain further notoriety

Results:

 

Within months of working with McKenzie, we were able to help her develop her brand aesthetic,  gain a partnership with Mac for their Supreme Beam event, finalized details on Forever 21 partnership, secure influencer appearance at LA Beauty-con Winter pop-up events as well as Fashion Nova x Cardi B. Fashion Launch event. McKenzie appeared on media platforms such as Brash Magazine, Aman Magazine, and Style, Life and Fashion Magazine.

Public Relations Goal:

  •  Umanagement was tasked for a second time a month before the show  to obtain in-kind and monetary sponsorship's for the Dani. J of Blk Ink Crew Chicago, for her Annual Styled By Dani J Fashion Show.

Target:

Women and Men's Fashion

Industry:

  • Entertainment - Fashion & Lifestyle - Influencer 

Our Strategy:

  • Umanagement developed a list of potential sponsored partners, and presented the sponsorship presentation and proposal to the desired brands of the partners. The Umanagement team worked around the clock to secure sponsorship.

Results:

  • Secured $3+ worth of monetary sponsorship which followed in-kind sponsorship for the gift bags. Alongside of securing (3) Mid-tier outlets to cover the show and redcarpet.

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DANI J. 

/Black Ink Crew Chicago Reality Star & Influencer/ 

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Terrell & Jarius Joseph

/Life Style Youtubers & Wife Swap Reality Stars/ 

Public Relations Goal:

  • Brand Partnerships | Industry Event Invites

  • Media Exposure around appearance on wife swap

  • More notable press to help with Instagram Verification 

Target:

Families, LGBTQ Community, Men and Women 

Industry:

  • Entertainment - Lifestyle - Influencer 

Our Strategy:

  • Connect client to large brands to promote long-term partnership

  • Build clients press portfolio to gain further notoriety

Results:

 

Within the first months of working with the Joesph family, our team secured media placements with Southside Dash Radio, Rolling-out, Queerty, Gay Star News, Sheen Magazine, Voyage Atlanta, Brash Magazine, OUT, Georgia Voice, UNIMALE, and Washington BLADE. In a total of months, we secured two event invites with "The Black Love Conference" as a VIP guest of the platform and to the Grand opening of 2-Chainz & Snoop Dillards "For Members Only". We also managed incoming brand partnership requests. Alongside of securing brand partnership for the children's birthdays and new bedroom furniture for the kids bedroom remodeling. 

Public Relations Goal:

  • For the 2018 Fall New York Fashion Week (NYFW) Show, Umanagement was tasked 3-months before the show to obtain in-kind and monetary sponsorship's for the Pink Factory Fall 2018 NYFW Show. As well as secure local and national media outlets for red carpet, press pit and runway coverage. Lastly, Umanagement managed and secured the talent/celebrity guest list.

Target:

  • Entertainment - Fashion

Our Strategy:

  • Umanagement developed a list of potential sponsored partners and presented the sponsorship presentation and proposal to the desired brands of the partners. The Umanagement team worked around the clock to secure sponsorship, secure media, and a confirmed guest list. Outside of the listed task, umanagement handled the day of event management, red carpet, talent escorting, and press.

Results:

  • Secured $5k+ worth of monetary sponsorship which followed in-kind sponsorship for the gift bags.  Secured media-placements with Vogue, Sheen Magazine, Kontrol Magazine, BRASH Magazine, and 10 + more media outlets for the press pit. Secured celebrities such as Mehgan James, Taylor Girlz, J. Mulan, Trina, and more.

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Stevie Boi - NYFW PINK Fashion Show

/International Fashion Designer/ 

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Transformation Beauty Studios

/Beauty Studio Owners/ 

Public Relations Goal:

  • Media Exposure

  • Increasing Digital Foot Print 

  • Increasing Visibility 

Target:

Women, Moms, Women in Beauty, and Women in Fitness 

Industry:

  • Entertainment - Beauty 

Our Strategy:

  • Developed unique ways for a client to communicate their message to their audience

  • Curated strategies to increase audience engagement and activity across (3) of their IG pages.

  • Shared their brand's story through various platforms to increase other opportunities outside of media securement.

Results:

 

Within months of working with Transformation Beauty Studio's, we were able to obtain invites to (4) industry events one of them being the listening party of Asian Doll, (1) Speaking engagement with the Launch to Success Summit-based in Canada. Alongside various media features such as Bustle x2, Rolling-out, Shoutout Atlanta, Xo Necole, Hello Beautiful, Just Minding my Black Owned Business, The Balanced Boss Podcast, Business Beauty Network Podcast, Friends in Beauty, Boss Babe Life Hacks, BMW Life Podcast, and more! We also provided both Erricka and Derricka with content to produce on a daily basis to connect with their audience - which caused their following to grow. Lastly, assisted Erricka in developing her first ebook and created the idea behind Derricka's virtual lace frontal wig.

IDREAM YOUTH CAMP

Entertainment Sector - Sports

 

Public Relations Goal:

  • The partner sought out Umanagement to obtain in-kind and monetary sponsorship's for their second annual iDream Youth Football and Cheer camp. The partner also trusted Umanagement with day of event media and key components needed for the success of the camp.

Target:

Youth Sports boys and Girls

Industry:

  • Entertainment - Sports/professional Athlete

Our Strategy:

  • Develop a sponsorship presentation and proposal that captured the attention of top tier brands that supported our most elite Athletes. We used the presentation as a visual of the camp the year before, for potential sponsors to gain an idea of what the years to come will resemble. Along with the presentation, we developed deliverables that mutually benefited both the partner and the sponsored partner. We conducted community outreach to pull in additional professional athletes who acted as coaches at the camp. In addition, to an on-site team to conduct day of event and media management.

Results:

Secured sponsorships with brands such as DICK's, Coco-Cola, McDonald's. Rita's, Shields of Strength, Jersey Mikes Subs, Downtown Locker room and Smoothie King.

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Douglas McNiel III

/Former Seattle Seahawks Wide Receiver/ 

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