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Bobbie Riley

/Beauty Influencer/ 

Public Relations Goal:

  • In 2020 UMGMT was tasked with increasing the Bobbie Riley brand's visibility, notoriety, and longevity. When we encountered Bobbie, she was already doing amazing things on her own, like being contracted with notable brands and clients such as Vanity Fair, Nylon, Nike, Popsugar, Vivica Fox, The Combs Sisters, Kaelynn Harris, The Jackson Estate, and many more!

Target:

  • Women

  • Aspiring Make-up Artist

 

Industry:

  • Lifestyle - Beauty Influencer

Our Strategy:

  • UMGMT progressed forward despite the arrival of the 2019 COVID-19 pandemic with the development of a strategic media list to increase Bobbies visibility within the media and expand her reach with her desired audience. In addition, to creating partnerships with notable beauty brands and attending industry-focused events.

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RESULTS (CURRENT)

  • Secured event appearances with brands such as The Black Experience and Super Chic New York Fashion Winer 2020 Show.

  • Developed relationships and secured partnerships with notable brands such as Bronner Brothers and MVMT Partnership.

  • Secured Friends in Beauty Podcast, The Daily Talks Podcast, Sheen Magazine, Hello Beautiful x2, Woman For The Culture, Essence Magazine, Byrdie, Formidable, STRUT Magazine, In Style, and Well+Good.

Testimony 

"She's fantastic! I raved about you - she asked what my experience with you was. We are about three years deep."