/Digital Charm School/
Public Relations Goal:
Facebook advertising wasn’t cutting it anymore. The LOE academy was obtaining a decent return, but they were looking to explore new advertising & outreach channels with less cost per lead and higher returns. The CEO, Nani Israel was ready to delegate the publicity side of the business to someone with the connections and knowledge to take our brand to the next level - that has proven results in helping 7 figure brands grow. The objective set by the LOE academy was (3) placements/shoutouts per month with reputable media outlets.
Women with Small businesses
Ambitious women making a name for themselves in corporate America
Women seeking to transform their side hustles into Six Figure enterprises
Corporate - Small Business
We created and executed strategic press plans utilizing traditional, Television, Digital, and trade press, also identified as earned, owned, and shared media. Outlining the various tactics, we will use and outlets we will approach to promote the brand & event.
RESULTS (3 MONTH-TIMELINE)
Secured interviews with The Root, The grio, Boss Babe Life Hacks, Twenty5 Percent Podcast Guest and Sturt N Her Shoes Podcast & Magazine.