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Douglas McNeil III

/Former Seattle Seahawks Wide Receiver/

Public Relations Goal:

  • The client sought UMGMT to obtain in-kind and monetary sponsorship for their second annual iDream Youth Football and Cheer camp. The client also trusted UMGMT with day-of-event media and critical components needed for the camp's success.

Target:

Youth Sports boys and Girls

Industry:

  • Entertainment - Sports/Professional Athlete

Our Strategy:

  • We developed a sponsorship presentation and proposal that captured the attention of top-tier brands that supported our most elite Athletes. We used the presentation as a visual of the camp the year before for potential sponsors to understand what the coming years will resemble. Along with the presentation, we developed deliverables that mutually benefited both the partner and the sponsored partner. We conducted community outreach to recruit additional professional athletes who acted as coaches at the camp. In addition, to an on-site team to work a day of event and media management.

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RESULTS (30-DAY TIMELINE)

  • Secured sponsorships with brands such as DICK's, Coco-Cola, and McDonald's. Rita's, Shields of Strength, Jersey Mikes Subs, Downtown Locker room, and Smoothie King.