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McKenzie Caldwell-Pope

/Beauty &  Fashion Influencer & Lifestyle Youtuber/ 

 

Public Relations Goal:

  • Brand Partnership 

  • Media Exposure

Target:

Women, Moms, Women in Beauty, and Women in Fashion

Industry:

  • Entertainment - Fashion & Lifestyle - Influencer 

Our Strategy:

  • Connect clients to large beauty and fashion brands to create a long-term partnership

  • Build clients' press portfolios to gain further notoriety

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RESULTS (3-MONTH TIMELINE)

  • Established a clear brand aesthetic for future projects

  • Secured a product launch with MAC "Supreme Beam."

  • Handled brand partnership correspondence by finalizing details on Forever 21 partnership,

  • Secured influencer appearances at LA Beauty-con Winter pop-up events and Fashion Nova x Cardi B. Fashion Launch event.
    McKenzie appeared on media platforms such as Brash Magazine, Aman Magazine, Style, Life, and Fashion Magazine.