/Beauty & Fashion Influencer & Lifestyle Youtuber/
Public Relations Goal:
Women, Moms, Women in Beauty, and Women in Fashion
Entertainment - Fashion & Lifestyle - Influencer
Connect clients to large beauty and fashion brands to create a long-term partnership
Build clients' press portfolios to gain further notoriety
RESULTS (3-MONTH TIMELINE)
Established a clear brand aesthetic for future projects
Secured a product launch with MAC "Supreme Beam."
Handled brand partnership correspondence by finalizing details on Forever 21 partnership,
Secured influencer appearances at LA Beauty-con Winter pop-up events and Fashion Nova x Cardi B. Fashion Launch event.
McKenzie appeared on media platforms such as Brash Magazine, Aman Magazine, Style, Life, and Fashion Magazine.