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Douglas McNeil III

Former Seattle Seahawks Wide Receiver

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Campaign Overview

Objective
From 2015 to 2016, UMGMT was engaged to secure both in-kind and monetary sponsorship for the second annual iDream Youth Football & Cheer Camp. In addition to sponsorship acquisition, we were tasked with managing day-of-event media coordination and supporting critical event logistics to ensure a successful and high-impact youth sports experience.

Target Audience

  • Youth sports participants (boys and girls)

  • Families within the community 

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Our Strategic Approach

  1. Sponsorship Development & Pitch Strategy
    Crafted a high-level sponsorship deck and proposal that showcased the previous year’s success, key metrics, and visuals, offering partners a clear view into the camp’s cultural and community value. The deck included tailored deliverables that strike a balance between sponsor visibility and meaningful impact.

  2. Brand & Community Alignment
    Leveraged athlete influence and local goodwill to pitch top-tier brands aligned with youth development, health, and wellness. Negotiated packages that emphasized long-term community support, not just transactional placements.

  3. Athlete Recruitment & Event Experience
    Conducted outreach to recruit additional professional athletes as volunteer coaches to enhance the on-site experience for campers. Positioned the event as a mentorship opportunity, not just a sports camp.

  4. Event Execution & Media Coordination
    Deployed a UMGMT team for on-site support, including media check-in, sponsor visibility placement, talent logistics, and content collection to ensure media deliverables were executed to standard.

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Results & Highlights
  • Secured sponsorships and in-kind support from major brands including DICK’s Sporting Goods, Coca-Cola, McDonald’s, Rita’s Italian Ice, Shields of Strength, Jersey Mike’s Subs, Downtown Locker Room (DTLR), and Smoothie King.

  • Delivered all sponsor expectations, including product sampling, signage placement, and digital mentions.

  • Expanded the event’s reach through local media coverage and brand collaboration visibility.

  • Enhanced the athlete’s philanthropic brand positioning and opened doors for continued youth-focused partnerships.

Ready for Your Campaign?

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About UMGMT

UMGMT is a strategic communications agency that helps founder-led businesses, growing brands, athletes, and creators align who they are, what they say, and how the world experiences them.  We build brands people understand, trust, and remember.

Founded July  2015

Celebrating more than a decade of strategic communications.

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