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Douglas McNeil III

Former Seattle Seahawks Wide Receiver

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Campaign Overview

Objective
From 2015 to 2016, UMGMT was engaged to secure both in-kind and monetary sponsorship for the second annual iDream Youth Football & Cheer Camp. In addition to sponsorship acquisition, we were tasked with managing day-of-event media coordination and supporting critical event logistics to ensure a successful and high-impact youth sports experience.

Target Audience

  • Youth sports participants (boys and girls)

  • Families within the community 

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Our Strategic Approach

  1. Sponsorship Development & Pitch Strategy
    Crafted a high-level sponsorship deck and proposal that showcased the previous year’s success, key metrics, and visuals, offering partners a clear view into the camp’s cultural and community value. The deck included tailored deliverables that strike a balance between sponsor visibility and meaningful impact.

  2. Brand & Community Alignment
    Leveraged athlete influence and local goodwill to pitch top-tier brands aligned with youth development, health, and wellness. Negotiated packages that emphasized long-term community support, not just transactional placements.

  3. Athlete Recruitment & Event Experience
    Conducted outreach to recruit additional professional athletes as volunteer coaches to enhance the on-site experience for campers. Positioned the event as a mentorship opportunity, not just a sports camp.

  4. Event Execution & Media Coordination
    Deployed a UMGMT team for on-site support, including media check-in, sponsor visibility placement, talent logistics, and content collection to ensure media deliverables were executed to standard.

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Results & Highlights
  • Secured sponsorships and in-kind support from major brands including DICK’s Sporting Goods, Coca-Cola, McDonald’s, Rita’s Italian Ice, Shields of Strength, Jersey Mike’s Subs, Downtown Locker Room (DTLR), and Smoothie King.

  • Delivered all sponsor expectations, including product sampling, signage placement, and digital mentions.

  • Expanded the event’s reach through local media coverage and brand collaboration visibility.

  • Enhanced the athlete’s philanthropic brand positioning and opened doors for continued youth-focused partnerships.

Ready for Your Campaign?

If you’re ready to shift your visibility from reactive to intentional, let’s strategize your moment.

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