OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
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Jahliel Thurman
Media Personality, Founder & CEO of Yard Talk 101
Jahliel Thurman is a dynamic media personality and the visionary behind Yard Talk 101, a digital platform dedicated to amplifying the voices, stories, and experiences of HBCU students nationwide. With a powerful presence in the HBCU and youth culture space, Jahliel has built a brand that educates, entertains, and empowers, bridging the gap between high school students and historically Black colleges and universities.
As a storyteller and strategist, his influence stretches beyond the screen. From engaging campus tours to live interviews and cultural commentary, Jahliel is redefining how young Black students see themselves and their futures. His commitment to authentic representation and community connection has made Yard Talk 101 a trusted resource and digital destination for the next generation of scholars, creators, and changemakers.
Campaign Overview
Objective
In 2019, media entrepreneur Jahliel Thurman engaged UMGMT to expand his digital presence and enhance the brand visibility of Yard Talk 101 — a media platform that amplifies the HBCU experience. Our immediate goal is to reach 10,000 followers on social media by the brand’s one-year anniversary, while laying the foundation for long-term credibility in the HBCU and youth engagement space.
Target Audience
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High school students and parents navigating college selection
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HBCU students, alumni, and cultural leaders
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Black youth-focused educational communities
Our Strategic Approach
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Brand & Platform Optimization
We began with a complete brand audit — refining social bios, visual identity, and keyword strategy to ensure alignment across all digital channels. -
Audience Development + Content Direction
We identified core audience groups and led the social manager in building a content strategy that spoke directly to students, parents, and HBCU alumni — while activating present HBCU students as contributors. -
Competitive Market & Growth Mapping
UMGMT conducted a competitive analysis of similar education-driven and HBCU-centric platforms to identify growth opportunities and optimize content themes. -
Community-Centered Engagement
By encouraging Yard Talk’s direct engagement strategy — including comments, DMs, and reposts — we helped grow the community’s trust and visibility from the inside out. -
Performance Tracking & Strategy Evolution
Our team regularly reviewed platform metrics to adjust campaign focus and boost engagement, leading to measurable growth month over month.
Results & Highlights
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Define the target audience: Define the ideal audience they want to attract on social media. Identified their demographics, interests, and behaviors.
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Social Media Management: Directed the manager on creating content that resonates with their audience.
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Audit the current social media presence: Evaluated the current state of their social media presence. Looked at the current content, engagement rate, follower count, and other metrics.
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Conduct a competitive analysis: Analyze the social media presence of their competitors to see what's working for them. Identified the gaps and opportunities in the market.
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Create a content strategy: Based on Yard Talks' target audience and a competitive analysis, we developed a content strategy. Determine the types of content that they could frequently post, and the messaging they could use.
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Optimize profiles: Ensure the Yard Talk platform is optimized with high-quality profile pictures, detailed descriptions, and relevant keywords.
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Make sure that the branding is consistent across all platforms. Engage with the audience: Respond to comments and messages from the yard talk audience. Start conversations and encourage interaction with your content.
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Measure and adjust: We regularly measured the yard talk social media metrics to identify what was working and what was not, optimizing performance and growing their following.