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Jared Johnston

From Star college quarterback to Top-Producing Realtor & Best-Selling Author

Jared A. Johnston is a film producer, writer, actor, and self-published author from Woodbridge, VA, currently residing in Washington, D.C.

Throughout his career, Jared has utilized his creativity, personal experience, and bold approach to tell stories that need to be told, ultimately uplifting society. Jared will continue to tell meaningful stories and leave a lasting impact on future generations.

Campaign Overview

Objective:

From 2019 to 2021, UMGMT was tasked with elevating the visibility and credibility of Jared Johnston and his debut book From Cleats to Loafers. Our goal was to expand his reach across youth athletic and parental audiences, strengthen his digital presence, and secure press coverage, podcast features, and public speaking opportunities that positioned him as a thought leader at the intersection of sports, identity, and personal development.

Target Audience

  • Youth Athletes

  • Collegiate Athletes

  • Athlete Parents

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Our Strategic Approach

UMGMT worked hand-in-hand with Jared to establish his voice as both an author and thought leader for athletes transitioning beyond sports. Our approach included:

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  1. Narrative Positioning:  Shaped Jared’s story to resonate with young athletes navigating identity and purpose post-sports, bridging his athlete-to-author journey as a roadmap for others.

     2. Influencer Marketing: Identified and activated prominent athletes and sports influencers to amplify C2L through curated gifting and review strategy.

     3. Platform Development: Crafted and launched social content strategies that elevated Jared’s brand image and supported his speaker portfolio.

      4. Athlete Relations: Facilitated strategic outreach to NFL players and college athletic programs to grow Jared’s peer and partnership network organically.

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Results & Highlights

  • 57.1M Online Readership across 20+ press placements including Good Morning Washington, Great Day DC, HBCU 101 on AspireTV, Mogul Millennial, and more

  • 4 Speaking Engagements booked, including collegiate panels at D2 and D3 universities

  • Built long-term media and athlete connections, leading to new podcast, film, and writing opportunities

  • Gained 3,000+ Instagram followers within the first 6 months

  • Event Attendance: New York Fashion Week 2020

  • Strategic outreach that continues to yield ROI four years later

Jared Johnston, Former Collegiate Athlete & Author

" I began working with Milan and Umanagement in 2019, having self-published my first book. Throughout that year, I was able to open up more in regards to promoting myself and believing in myself and what I am capable of as a brand, and began looking at myself as a brand.  

 

On social media, I learned how to properly position myself, which helped me build my social currency. Umanagement worked very hard on my behalf to secure placements on several platforms, including Good Morning Washington and Good Day DC, which have benefited me since. This has played a massive role in me landing my biggest speaking engagement in 2023, four years after working with Umanagement. 

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Fast forward to 2024, and I am still reaping the benefits from my time with Umanagement. Unbeknownst to me, the relationships I formed within that year are still alive and well today, which has branched off into further opportunities. Umanagement opened the door to their network, and I am grateful for that. "

Ready for Your Campaign?

If you’re ready to shift your visibility from reactive to intentional, let’s strategize your moment.

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