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Koeryelle DuBose

Events | Lifestyle Influencer | Entertainment

DuBose Founded WERK University with the purpose of educating and empowering women of color. Since leaving the classroom, she has amassed a large following of over 100,000, and her work has been featured in prestigious publications worldwide. Her mission is to help others become financially literate and gain wealth.

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Campaign Overview

Objective:

In 2019, Koereyelle DuBose engaged UMGMT to lead public relations, secure sponsorship, and execute full-scale events across multiple activations.

The goal: to increase press visibility, elevate event experiences, and align with premier lifestyle and corporate platforms.

Target Audience

  • Women in Business

  • Entrepreneurs

  • Eventgoers with a Cultural & Professional Edge

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Our Strategic Approach

UMGMT served as the full-scale PR and event execution partner across multiple brand activations for Koereyelle DuBose. Our strategy focused on three key pillars:

  1. Event Experience Curation

  2. Strategic Sponsorship Acquisition

  3. Targeted Media Visibility

We handled every detail — from securing brand-aligned sponsorships and managing logistics to coordinating media interviews and overseeing the guest experience from pre-event to post-event recap.

UMGMT crafted moments that aligned with Koereyelle’s reputation as a business and lifestyle thought leader while supporting her goals for reach, influence, and partnership growth. We ensured that each activation felt elevated, culturally relevant, and brand-consistent across all touchpoints.

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Results & Highlights

Event & Experience Execution:

  • Oversaw all logistics, run-of-show, and guest engagement for multiple branded events.

  • Supported the planning and on-site execution of the “Toasted of 40 Top Working Women” private influencer dinner in Atlanta.

Sponsorship & Brand Partnerships:

  • Secured Official Belaire as the VIP Lounge sponsor and activation partner.

  • Obtained in-kind sponsorships for speaker bags and gift suites, including:
    • Honey Belle Shop
    • DIY Detox Mask
    • Soapy Faith
    • Aunt Jackie’s

  • Finalized partnership and experiential agreement with venue partners for major events.

Event Appearances & Speaking Engagements

  • Confirmed keynote speaker booking for Stephan Speaks “You Deserve It” Atlanta tour stop.

Coordinated Koereyelle’s presence at:
• Essence Festival’s The Essence of Emotional Intelligence Purpose Party
• Black Girl Podcast “The Good Day Bunch”
• OWN TV’s Summer of OWN Press Conference and Cocktail Party
• Wine Tasting Cruise & Yacht Party

Media & Press Coverage:
• Sheen Magazine
• Kontrol Magazine
• Southside Dash
• Woman to Woman Magazine
• AspireTV’s HBCU 101
• David’s Diary
• Hoodrich Films
• Willie Moore Jr. Show
• Jimi P.

Ready for Your Campaign?

If you’re ready to shift your visibility from reactive to intentional, let’s strategize your moment.

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