OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
.png)
NIL Strategy & Representation
Own Your Name. Shape Your Legacy.
NIL isn’t just a moment — it’s a movement. UMGMT helps underrepresented athletes become brands built for long-term value, visibility, and influence.
What We Do
UMGMT’s NIL Strategy & Representation Division is dedicated to helping underrepresented student-athletes leverage their talent, identity, and story to create long-term brand value.
From high school courts to HBCU campuses, we partner with athletes who are ready to monetize their influence, build a legacy, and lead with more than their stats.
Our Services
1
Personal Brand Development & Athlete-Creator Identity
We help athletes articulate who they are beyond the game. From defining core values to crafting a signature story, we develop brand identities that are authentic, culturally rooted, and market-ready, giving athletes the blueprint to own their narrative on and off the court.
2
NIL Deal Strategy, Negotiation & Management
Our team handles the strategic outreach, brand alignment, and backend logistics of NIL deals. From pitch to payment, we ensure every partnership makes sense — legally, financially, and reputationally — with deal terms that protect long-term brand value.
3
Platform & Content Optimization
We audit and elevate athlete platforms to align with sponsorship goals, fan engagement, and storytelling potential. This includes social media strategy, content pillars, bio and visual updates, and creating a digital presence that attracts brand interest.
4
Media Training & Visibility Readiness
Athletes receive hands-on guidance in media preparation, public speaking, and content presentation. We equip them to navigate interviews, press opportunities, and social platforms with confidence, clarity, and brand consistency.
5
NIL Education for Parents, Coaches & Teams
We offer interactive workshops and custom sessions that demystify NIL for the entire ecosystem — including AAU programs, school leadership, and families. Topics include NIL law basics, deal red flags, athlete protection, and maximizing value across athletic milestones.
6
Long-Term Brand Planning & Post-Game Legacy
We don’t just chase partnerships — we build platforms. Our strategy includes helping athletes think beyond temporary deals by setting up for long-term visibility, brand extension, business ventures, and life after the final whistle.
Not every play happens on the court.
We position you for the moments that matter — in business, in branding, and in life after sport.
Your Game Is Strong. Now Let’s Build the Brand to Match.
Visibility is only the beginning. We help you shape, protect, and grow your NIL impact — with a strategy that lasts.