OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
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Stevie Boi
Fashion + Lifestyle Fusion
Stevie Boi is renowned for his luxury eyewear line (SB Shades) featured in Vogue Italia (shot by Steven Meisel) and worn by Lady Gaga, Beyoncé, Madonna, and others . Tapping into his culinary background and Gullah Geechee roots, we re-positioned him as a lifestyle innovator — blending fashion, food, and culture.
Campaign Overview
Objective
In Fall 2018, Stevie Boi tapped UMGMT to support the execution and visibility of his Pink Factory NYFW Show. With only three months until the runway, we were brought in to lead strategic sponsorship acquisition, national media coverage, red carpet visibility, and event management for the show during New York Fashion Week.
Target Audience
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Women & Men
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Fashion-forward professionals
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Aspiring makeup artists and creatives
Our Strategic Approach
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Sponsorship Development
UMGMT developed and pitched a strategic sponsorship deck to prospective brands, aligning each ask with Stevie’s fashion-forward and lifestyle-driven audience. -
Media & Guest List Management
We curated a targeted list of national and niche fashion media to secure press pit access and red carpet coverage, while simultaneously handling high-profile talent confirmations for show attendance. -
On-Site Campaign Execution
From red carpet and talent escorting to on-site press management, our team led all event-day logistics — ensuring seamless execution from start to finish.
Results & Highlights
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$5K+ in Monetary Sponsorships Secured
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Followed by in-kind sponsorship for gift bags and product placement
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Press Pit & Editorial Coverage
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Secured press access from VOGUE, Sheen Magazine, Kontrol, BRASH, and 10+ fashion and beauty media outlets
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Celebrity Appearances
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Guest list included Mehgan James, Taylor Girlz, J. Mulan, and Trina among others
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