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Taylord Style Beauty Loft.

Founder of Taylord Style Beauty Loft | Beauty Visionary | Creative Brand Curator

Taylor Deatherage is the powerhouse behind Taylord Style Beauty Loft, an Atlanta-based beauty brand that merges vintage values with a modern flair. As a licensed stylist, creative director, and salon owner, Taylor has carved out a lane rooted in innovation, community, and unapologetic expression.

Campaign Overview

Objective

From 2019 to 2020, UMGMT was retained to elevate the Taylord Style Beauty Loft brand through strategic media exposure, creative campaign ideation, and curated event placements — ultimately growing their digital footprint and reinforcing their reputation in the beauty and lifestyle industry.

Target Audience

  • Women in beauty

  • Professional stylists

  • Lifestyle-forward salon clientele.

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Our Strategic Approach

Digital Engagement Strategy

  • We implemented tailored engagement strategies across three branded Instagram platforms to increase visibility, follower engagement, and brand affinity through storytelling, video content, and influencer collaboration.

Brand Experience Development

  • To position TSBL as a creative force in Atlanta’s beauty community, UMGMT ideated and produced two signature events:

  • Beauties & Brunch: A nostalgic activation that brought the TSBL tagline — “Vintage Values with a Modern Flair” — to life. Décor and visuals paid homage to beauty salons from the ‘50s through the ‘70s, and the guest list featured Atlanta’s leading beauty journalists.

  • Sip & Paint with a Twist: A branded, glam-focused event where makeup was the paint and faces were the canvas, creating an unforgettable experiential campaign that fueled growth.

Visibility & Event Placement

  • UMGMT secured strategic invitations and red-carpet placements at high-profile industry events to increase TSBL’s visibility among influencers, stylists, and press.

Brand Partnerships & Influencer Strategy

  • Through direct brand outreach and reputation positioning, we facilitated a partnership with Growing Up Hip-Hop’s Ayanna Fite and secured TSBL's presence at major industry activations.

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Results & Highlights

Event Appearances at:

• Seagram’s Escapes x Cynthia Bailey Launch

• Gucci Mane x Swisher Sweets Celebration

• CA Atlanta 3-Year Anniversary Red Carpet

• Radio One’s Super Bowl Weekend Activation

• Taliah Waajid’s Natural Hair Show (Influencer Appearance)

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Speaking Engagement:

• Women EntrepreneuHERs Brunch

  • Media Features Secured In:

    • Aman Magazine (Cover Feature)

    • Poised-ish Podcast

    • Southside Dash Radio

    • Access Nini Do It

    • Chatting with Chelse

    • Voyage Atlanta

Taylor Danielle, Taylord Styles Beauty Loft

"UMGMT is one of the very few businesses I’ve worked with thus far that delivers."

Overall I enjoyed my time with Umgmt. The UMGMT Staff is hard-working and vibrant. They are knowledgeable in more than PR which is helpful to a client that's a business owner.

 

The UMGMT Staff has opened my eyes to the possibilities of where I can go and I am forever appreciative of that. UMGMT is one of the very few businesses I’ve worked with thus far that actually delivers.

Make Your Beauty Brand Unforgettable.

We turn style into strategy — and visibility into legacy

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