OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
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Terrell & Jarius
Lifestyle Influencers | YouTubers | LGBTQ+ Family Advocates
Terrell and Jarius Joseph are nationally recognized lifestyle influencers, reality TV personalities, and proud parents redefining what modern family representation looks like. Known for their viral storytelling and authentic take on parenting, partnership, and purpose, the Atlanta-based duo has amassed a loyal digital community by sharing their lives as a same-sex, Black, millennial couple raising two children.
Campaign Overview
Objective:
In 2019, UMGMT was hired to elevate the public presence of influencer couple Terrell and Jarius Joseph — YouTubers, Wife Swap reality stars, and LGBTQ+ family advocates. The goal was to increase brand partnerships, amplify visibility around their national TV appearance, and build the press portfolio necessary to achieve Instagram verification and position them as leading voices in the family lifestyle influencer space.
Target Audience
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Professional and aspiring makeup artists
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Influential women in beauty and lifestyle culture
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Media outlets seeking thought leaders in beauty
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Brands aligned with high-impact influencers
Our Strategic Approach
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Partnership & Brand Deal Development
Identified and engaged family-forward and lifestyle-aligned brands for long-term campaign opportunities. UMGMT oversaw all inbound partnership negotiations and provided positioning support for sponsored content, digital storytelling, and experiential marketing collaborations. -
Press Strategy for Verification & Visibility
Created a high-volume media push following their Wife Swap appearance to control the narrative, reinforce credibility, and fast-track verification. Focused on LGBTQ+ publications, national outlets, and digital press that aligned with their advocacy and family-first brand voice. -
Influencer Placement & Event Integration
Leveraged our industry network to secure invitations to high-visibility events where the couple could network, be seen, and build relationships with like-minded influencers, creators, and brand reps.
Results & Highlights
Instagram Verification Achieved — UMGMT executed a strategic press run that met Meta’s public criteria for verification.
High-Profile Media Placements Secured in:
Rolling Out, Sheen Magazine, Voyage Atlanta, Queerty, Gay Star News, UNIMALE, Washington Blade, Georgia Voice, Brash Magazine, and Southside Dash Radio.
Brand Partnerships Closed with:
Getaway House, LEGOLAND, Tiny Towne, Micuna, Delta Children, Atlanta Dream, and Allied Washington DC.
VIP Invitations to National Events & Cultural Activations, including:
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The Black Love Conference, LA & NYC Pride
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Essence Festival (Emotional Intelligence Activation)
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Blac Chyna Red Carpet Premiere
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Wine Fête
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Taliah Waajid’s Natural Hair Show
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Bobby DeBarge Movie Premiere
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Ryan Wilson's Birthday Celebration (The Gathering Spot),
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Airbnb Concert Experience
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Krab Queenz Grand Opening
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Slutty Vegan 1-Year Celebration
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Trap Museum Nipsey Exhibit Opening
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Annabelle Comes Home Premiere