OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
.png)
Transformation Beauty Studios
Salon Ownership / Digital Beauty Influencers
Sister duo Erricka and Derricka Traylor are the powerhouse entrepreneurs behind Transformation Beauty Studios — a thriving beauty destination blending empowerment, education, and elegance. With a mission to help women feel seen, celebrated, and confident, they’ve scaled a multi-platform beauty business rooted in authenticity and excellence. As moms, beauty professionals, and wellness advocates, the Traylors are transforming more than looks — they’re elevating the beauty industry for the everyday woman through innovation, connection, and purpose-driven storytelling.
Campaign Overview
Objective:
From 2020–2021, UMGMT was hired to increase the public profile of Transformation Beauty Studios and its co-founders, Erricka & Derricka Traylor. The goal was to expand the brand’s digital footprint, grow media recognition, and position both founders as respected voices in the beauty, wellness, and entrepreneurial spaces.
Target Audience
-
Women in beauty and wellness
-
Moms and millennial professionals
-
Beautypreneurs and salon owners
-
Health-conscious women in fitness and lifestyle spaces
Our Strategic Approach
-
Multi-Platform Content Strategy
Developed a content plan to guide daily digital storytelling across three of the brand’s Instagram pages. This included actionable prompts, engagement strategy, and platform positioning. -
Media Relations & Visibility Expansion
Crafted storylines that showcased the co-founders' unique dual approach to beauty and business. Conducted targeted outreach to podcasts, blogs, and digital publications across beauty, lifestyle, and entrepreneurial verticals. -
Founder Brand Development
Supported the co-founders individually: aided in the development of Derricka’s virtual lace wig offering and led the creation of Erricka’s first e-book, enhancing their thought leadership and digital product portfolio.
Results & Highlights
13+ Media Placements Secured, including:
-
Bustle (x2)
-
xoNecole
-
Hello Beautiful
-
Rolling Out
-
Shoutout Atlanta
-
The Balanced Boss Podcast
-
Friends in Beauty
-
Boss Babe Life Hacks
-
BMW Life Podcast
-
Business Beauty Network Podcast
-
Just Minding My Black-Owned Business.
Event Invitations Secured:
-
VIP invites to (4) industry experiences, including a listening party with hip-hop artist Asian Doll.
Speaking Engagements Secured:
Launch to Success Summit (Canada) keynote session.
Product Development Support:
Strategic support for Erricka’s first e-book and Derricka’s virtual lace frontal wig concept.