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"BAP" Becoming a Publicist.... The Becoming a Publicist Cohort (BAP) is a comprehensive 12-week program designed to equip students with the necessary skills and techniques to excel in public relations, starting from their Freshman year and continuing to their senior year graduation. Through this program, students will be exposed to various aspects of the public relations profession and will gain in-depth knowledge in crisis management, client handling, red carpet etiquette, award-winning campaign strategies, and building successful relationships with journalists, among others.

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12-Week Becoming a Publicist Cohort 

The BAP program is designed to provide aspiring publicists with a comprehensive education, practical experience, and valuable networking opportunities that prepare them for a successful career in the field of public relations.

This cohort is for you if… 

✔️  Skill Development: The BAP program aims to equip aspiring publicists with a wide range of skills essential for success in public relations. From crisis management to client handling, red carpet etiquette to award-winning campaign strategies, and building relationships with journalists, students will gain practical skills that are highly relevant to the profession.

✔️  Comprehensive Curriculum: The BAP program is designed as a 12-week curriculum that spans a student's entire undergraduate journey, starting from their Freshman year and continuing until their senior year graduation. This comprehensive curriculum ensures that students receive a holistic and in-depth education in various aspects of public relations, providing them with a solid foundation for their future careers.

✔️   Real-World Exposure: The BAP program goes beyond theoretical knowledge and provides students with real-world exposure to the public relations industry. Through practical assignments, internships, and industry collaborations, students will have opportunities to apply their learning in real-world scenarios, gaining invaluable experience and building their professional network.

✔️  Industry-Relevant Focus: The BAP program is designed to address the specific needs and demands of the public relations industry. Students will receive training in crisis management, client handling, red carpet etiquette, award-winning campaign strategies, and building relationships with journalists, which are highly relevant and essential for aspiring publicists.

✔️  Long-Term Preparation: The BAP program takes a long-term approach to prepare students for a career in public relations. Starting from their Freshman year and continuing until their senior year graduation, students will receive continuous guidance, mentorship, and support to develop their skills, knowledge, and professional network. This long-term preparation ensures that students are well-prepared and ready to excel in their careers as publicists upon graduation from the program.

This cohort isn’t for you if….

 Prefer a short-term or quick-fix approach: The program is designed as a 12-week intensive program that spans multiple years, starting from Freshman year and leading up to senior year graduation. It may be unsuitable for those looking for a shorter or more accelerated program.

Lack of interest or passion in public relations: The program is specifically tailored for students interested in pursuing a career in public relations. Students with no genuine interest or passion for the field may not fully benefit from the program.

 Have already acquired extensive experience in public relations: The program is designed to provide foundational knowledge and skills for students just starting out in their public relations career. If a student already has significant experience in the field, they may find the program too basic or repetitive.

❌   Prefer a different career path within the communication field: The program is focused on public relations and may not be suitable for those interested in pursuing other career paths within the broader field of communication, such as marketing, advertising, or journalism.

  Have limited availability or commitment to a long-term program: The program spans multiple years and requires a significant commitment of time and effort. If a student has limited availability due to other commitments or is not willing to commit to a long-term program, they may not be able to participate and benefit from the program fully.

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Enrollment is Closed!

 Join the waitlist to be among the first to know when our enrollment is back open for our BAP Cohort that’s helped MANY savvy PR Professionals (like you!) gain more confidence, experience, and knowledge to be successful in this industry!


"BAP" Becoming a Publicist....

 Learning from the top producing Public Relations Professionals!

"BAP" Becoming a Publicist: The Cohort 

Welcome to the immersive experience of the Becoming a Publicist Cohort! Get ready to dive into the dynamic world of public relations and tackle real-world challenges, engage in self and industry assessments, and receive valuable 360-degree feedback from future colleagues and peers. This cohort is designed to provide you with hands-on learning opportunities that will prepare you for the fast-paced and ever-evolving field of public relations. Are you ready to take on the challenge and develop the skills needed to excel as a publicist? Join us and embark on an exciting journey of professional growth and development!

​What to Expect?

Potential students can expect specialized training, mentoring, real-world projects, networking opportunities, and professional development resources through the BAP program, preparing them for a successful career in the dynamic field of public relations.


Freshmen Year

  • Introduction to Public Relations: Basic concepts and principles of public relations, including its role in modern society, key terminologies, and ethical considerations.

  • Writing for Public Relations: Fundamentals of effective writing for public relations, including press releases, pitches, and social media content.

  • Media Relations: Understanding the media landscape, building relationships with journalists, and crafting compelling media pitches.

  • Introduction to Crisis Management: Basic understanding of crisis management principles, strategies, and techniques, including handling media inquiries during a crisis.

Junior Year

  • Advanced Writing for Public Relations: Advanced techniques in writing for public relations, including storytelling, persuasive writing, and multimedia content creation.

  • Research and Measurement in Public Relations: Introduction to research methods, data analysis, and measurement techniques used in public relations campaigns.

  • Stakeholder Relations: Understanding the importance of building and maintaining positive relationships with stakeholders, including employees, customers, investors, and communities.

  • Public Relations in a Digital World: Exploring the impact of digital media on public relations, including social media trends, online reputation management, and crisis communication strategies in the digital age.

Sophomore Year

  • Campaign Planning: Comprehensive overview of the campaign planning process, including setting objectives, identifying the target audience, crafting key messages, and developing strategies and tactics.

  • Social Media Management: Strategies for effective social media management in public relations, including content creation, scheduling, engagement, and analytics.

  • Event Planning and Management: Basics of event planning and management in public relations, including logistics, budgeting, vendor management, and post-event evaluation.

  • Branding and Image Management: Understanding the role of branding and image management in public relations, including brand identity, reputation management, and crisis communication strategies.

Senior Year

  • Advanced Campaign Planning and Execution: Advanced strategies for developing and implementing comprehensive public relations campaigns, including budgeting, timeline management, and evaluation.

  • Professional Ethics in Public Relations: Understanding and applying ethical principles in public relations practice, including legal considerations, professional standards, and ethical decision-making.

  • Leadership and Management in Public Relations: Principles of leadership and management in public relations, including team building, conflict resolution, and strategic planning.

  • Career Development and Job Search Strategies: Practical guidance on job search strategies, resume building, interview preparation, and networking for career success in public relations.

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