OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
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Real Skills. Real Results. Real Clients.
This isn’t a theory-based class. Becoming a Publicist™ is a guided, hands-on learning experience for those ready to enter the world of media, PR, and storytelling as a strategic powerhouse.
You’ll learn from UMGMT’s award-winning agency method while building your confidence, your portfolio, and your future client pitch — with the support of a real PR team behind you.
You’ll walk away with:
✅ A working press release
✅ A mock media pitch
✅ A strategic campaign brief
✅ A clear publicist path — agency, freelance, or in-house
Inside the Cohort Curriculum
Over 6 weeks, we cover the essential building blocks to becoming a modern publicist:
01
PR Foundations: Understanding Media & Messaging
02
Audience Targeting & Campaign Strategy
03
Press Releases, Pitches, and the Art of the Angle
04
The PR Roadmap: Building a Timeline for Launch
05
Relationship Building with Journalists & Brands
06
The Capstone: Build Your Own Campaign Deck
✔️ Live weekly calls
✔️ Peer review + instructor feedback
✔️ Capstone project + certificate
✔️ Access to our private community
Plus These Bonus Tools to Elevate Your Career
1:1 Brand Strategy Call
Personalized pitch coaching and career clarity — whether you’re freelancing or going agency.
Downloadable PR Templates
Campaign timeline, pitch format, press release template, client intake form.
Guest Speaker Access
Real-time or recorded sessions with editors, brand publicists, and strategists across industries.
Career Toolkit
Mock portfolio feedback and access to exclusive freelance job boards and internships.
Our Equity Commitment
We reserve a limited number of scholarships for students from underrepresented and underestimated communities. That includes first-gen students, caregivers, BIPOC, LGBTQIA+, and career-changers.
Scholarship recipients must complete:
✅ A short personal statement
✅ A mock pitch (template provided after submission)
Words from Past Cohort Members
"I recently took the BAP cohort course with you all and I just wanted to share that because of the information you shared I used what you all taught and pitched my client to the local channel 8 news here in Dallas, Tx and my pitch was accepted and my client was interviewed/featured on today's news segment to discuss Mental Health! All of you ladies have inspired me, and I've learned a great deal from you (and I'm still learning)! | recently started my own agency a few months ago, and I am sooo shocked that my pitch was accepted! Just wanted to say thank you, and please don't stop teaching, Bc it's working, and I am looking up to you ladies and hope to work with you all ladies someday in the future."
Keaira English
"I learned a great deal of valuable information over the last six weeks. Now I'm planning to take some time to review the material and read the suggested books. I, too, am very thankful for everyone's time and effort."
Michelle Evans
"I learned an immense amount during my time in this cohort, and I am genuinely sad that it has now come to an end. I will admit that it gave me something to look forward to and gave me purpose again after an extended period of discouragement, following graduation and struggles in finding a job in my field. However, now that I have completed the BAP cohort, I feel confident enough to take a leap of faith and start organizing my plans to establish and launch my own PR firm. When I asked Mariah what steps to take to start my own firm, her response was "Just start." And that was more than enough advice to get me going. :)."
Anonymous
How It Works
💻 6 Weeks | Virtual | 90-Min Weekly Sessions:
Structured weekly learning led by Milan and industry pros. Each 90-minute session is held live on Zoom and packed with strategy, skills, and insider knowledge.
💬 Private community for questions, collab, and wins:
Get lifetime access to an exclusive cohort group for ongoing support, networking, and real-time collaboration with fellow emerging publicists.
📁 Google Drive access to class slides + worksheets:
Every session comes with curated materials—including strategy worksheets, media pitching templates, and downloadable guides—organized in one central Google Drive folder for your convenience.
🏆 Certificate upon completion:
Finish all modules and earn a digital certificate from UMGMT, signaling your credibility as a trained and industry-ready publicist.
💸 Investment: $776 (payment plan available):
Join for $776 in full or split your investment into two manageable payments. You’ll leave with tools, confidence, and a solid foundation for your PR network.
