OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
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Tiarra "Bobbie" Riley
Redefining Beauty Content, Celebrity Make-up Artist and Creative Strategist.
Bobbie Riley is a visionary force in the entertainment and beauty industries. With an innovative approach, she has coined the term Hi-Soft Glam—a fusion of soft, natural beauty with bold statements—crafting transformative experiences that merge creativity with refined execution. Whether directing visual narratives, developing strategic brand messaging, or curating elite beauty experiences, Riley’s expertise elevates artists, brands, and industry leaders alike. Driven by a passion for innovation and excellence, she is reshaping the future of beauty and creative strategy—one flawless execution at a time.
Campaign Overview
Objective
In 2020, UMGMT was engaged to elevate Bobbie Riley’s brand visibility, authority, and industry longevity. Bobbie had already built strong momentum—partnering with Vanity Fair, Nylon, Nike, PopSugar, Vivica Fox, The Combs Sisters, Kaelynn Harris, The Jackson Estate, and more—now, our mission was to build on that foundation and position her as a household name in beauty and lifestyle.
Target Audience
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Professional and aspiring makeup artists
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Influential women in beauty and lifestyle culture
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Media outlets seeking thought leaders in beauty
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Brands aligned with high-impact influencers
Our Strategic Approach
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High-Intent Media Targeting
Despite COVID-19 constraints in 2020, we curated a tiered media outreach list, prioritizing top-tier beauty outlets, niche publications, and podcasts, to ensure Bobbie’s voice reached the right ears.
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Brand & Experience Partnerships
We secured and activated key relationships with high-profile events and product partners to elevate Bobbie’s credibility and audience engagement.
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Virtual & In-Person Visibility
Strategically placed her presence in consumer-facing events (like Black Hair Experience and Super Chic NY Winter 2020 Fashion Week) and digital-first activations to diversify her exposure.
Results & Highlights
Event Placements:
• The Black Experience (2022)
• Super. Chic NY Fashion Week (2020)
Brand Collaborations:
• Bronner Brothers
• Queendom Aesthetics at Essence Festival
• MVMT Watches
• Black Hair Experience — Los Angeles
Media Coverage:
• The Daily Talks Podcast
• Friends in Beauty Podcast
• Sheen Magazine
• Hello Beautiful (×2)
• Woman For The Culture
• Essence Magazine
• Byrdie
• Formidable
• STRUT Magazine
• InStyle
• Well+Good