OUR RESULTS
Achieving countless means of exposure, development of long-term success and credibility.
At Umanagement Strategic Communications and Public Relations Agency we've been able to accomplish these goals organically without paying for advertisement; which in turn translates into sales, enhancement of the clients brands, local, national and international recognition.
NOTE: We've worked with hundreds of brands here are just a few of our favorite campaigns !
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Chris Williams ii
Small Business & Franchise Entrepreneurship
Chris’s story sits at the intersection of franchise ownership, financial literacy, and Black entrepreneurial empowerment. It highlights a compelling brand narrative: overcoming adversity to claim success in mainstream business.
Campaign Overview
Objective
In 2019, UMGMT partnered with Chris Williams II to help amplify his journey from grassroots entrepreneur to the youngest Black Subway franchisee in Georgia — a narrative rooted in resilience, ambition, and transformation. Our mission was to elevate his story in national media and position him as a powerful voice in business and entrepreneurship.
Target Audience
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Black and young entrepreneurs seeking role models
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Industry professionals and small-business hopefuls
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Local Atlanta and national small-biz media outlets
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Organizations focused on economic empowerment in underrepresented communities
Our Strategic Approach
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Strategic Storytelling
We shaped Chris’s narrative—from homelessness and military service to finance and entrepreneurship—to craft compelling pitches that showcased both his resilience and leadership. -
Targeted Media Outreach
Placed Chris’s story in key outlets including The Atlanta Voice, Black Enterprise, and local business publications to elevate his presence in franchise and entrepreneurial circles. -
Cultural & Red-Carpet Visibility
Positioned Chris at Atlanta’s most talked-about events within a 30‑day window—amplifying his brand in cultural circles and media spots.
Results & Highlights
Red-Carpet Visibility
Within just 30 days, Chris appeared on the red carpet at major Atlanta events: The Atlanta Stories (hosted by Jess Hilarious & B. Simone), Blame It on Kway, and the Megan Thee Stallion “Hottie Ween” celebration.
Media Features
Chris’s entrepreneurial journey — from homelessness to becoming Georgia’s youngest Black Subway franchisee — was featured nationally and locally across:
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Black Enterprise (homepage & franchisee section)
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11 Alive (NBC Atlanta)
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Rolling Out
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Sheen Magazine
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Kiss 104.1 FM
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Hype Magazine
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BlackNews.com
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South East Queens Scoop