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Chris Williams ii

/Restaurateur & Franchisee/

Public Relations Goal:

  • Obtain local and national press in 30-days

  • Increase Exposure

  • Have his story told about being the youngest African-American Male in Atlanta to own a subway Franchise


African American Millennials, Investors, Entrepreneurs


  • Corporate - Franchise

Our Strategy:

  • Developed press release to send out to our network

  • Develop a unique pitch for each outlet we targeted

  • Develop media outlet list that fit Chris' story

RESULTS (3-Month Timeline) 

  • Over a 30-day time frame, we secured a red-carpet appearance for the following events: The Atlanta Stories hosted by Jess Hilarious, B. Simone, and Blame It on Kway and Megan Thee Stallion Hottie Ween.

  •  We secured press interviews with national and local outlets: The homepage and under the franchisee section of Black Enterprise, 11 Alive, Rolling-out, Sheen Magazine, Kiss 1041 FM, Hype Magazine, Black News Dot Come, and South East Queens Scoop.

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