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Bold Culture 

/Multicultural Communications Agency/

Public Relations Goal:

  • Bold Culture is a long term client that does consultancy providing multicultural consumer marketing and inclusive workplace development services through insight, consulting and connections. Looking to obtain coverage for the work they’ve completed with their clients, current campaigns and services. Bold Culture has a podcast by the name of “Constructing culture” they wanted a Public Relations agency that could connect them to their desired guest and develop talking points that best related to the podcast, Its audience and the prospective guest.

Target:

  • Small business

  • Corporations

  • Fourtune 500s

 

Industry:

  • Corporate - Small Business

Our Strategy:

  • With a brand like bold culture, they are able to fit into many of conversations with their diverse approach. We dove deep into conversations that happen daily and the ones that were trending. In this effort we were able to help position Bold as trusted leaders of their industry that can be called on to provide expert opinion at any point.

RESULTS (6 MONTH-TIMELINE)

  • Secured interviews with Digi Day, Mogul Millenial Magazine, Chamber of commerce, The root, Twenty5 Percent Podcast and an Additional 20 + press secured from press release distribution.

  • Secured (3) interviews for the Construing Culture Podcast and handled all corresponded with the podcast. Guest.

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