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DR. Quodarrius "Q" Toney

Cosmetic Dentistry | Health | Personal Brand

Dr. Quodarrius Toney is changing the face of cosmetic dentistry, one full-mouth rehabilitation experience at a time. Dr. Q attended Howard University, where he received his Doctor of Dental Surgery. He has designed custom treatment plans for high-profile clients, including Glorilla, Sleazy, Desi Banks, and Davido. He also founded the Determined to Be a Doctor organization, which aims to support underserved communities by elevating students and youth in their journey to becoming medical practitioners. Dr. Q is on a mission to help everyone fall in love with their smiles and has been recognized multiple times for his dedication to his craft.

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Campaign Overview

Objective

In December 2023, UMGMT began working with Dr. Quodarrius “Dr. Q” Toney and his dental brand, Art of Aesthetics, to increase brand visibility, expand his national media footprint, secure strategic partnerships, and support the launch and positioning of his consumer product, The Essential Toothbrush Co.

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The goal is to elevate Dr. Q’s profile as not only a respected cosmetic dentist but also a media-savvy, culturally relevant thought leader in the dental and aesthetic space.

Target Audience

  • Patients

  • Cosmetic Dentistry Clients

  • Luxury & Lifestyle Consumers

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Our Strategic Approach

  1. Narrative Architecture & PR Strategy

  • Positioned Dr. Q as a leading voice in modern cosmetic dentistry, fusing credibility with cultural relevance.

  • Built media narratives around wellness, patient care accessibility, dental aesthetics, and community impact.

     2. Brand & Influencer Partnerships

  • Secured strategic alignment with brands such as Steve Madden, Akila Sunglasses, and Sovereign Brands.

  • Designed influencer outreach and gifting campaigns for The Essential Toothbrush Co., resulting in new product awareness and social proof.

  • Managed partnership deliverables and creative strategy for Waterpik and initiated long-lead brand collaborations.

     3. Marketing & Launch Execution

  • Directed influencer box seeding and campaign rollout for The Essential Toothbrush Co. holiday launch.

  • Created custom pitch decks and campaign ideas for Black History Month and product bundling strategies.

  • Developed and coordinated NYFW attendance and content opportunities aligned with Dr. Q’s luxury brand image.

    4. Operational & Strategy Development

  • Conducted 12 internal strategy sessions and 8 joint syncs between UMGMT and Art of Aesthetic.

  • Delivered media and influencer lists, content strategy support, and long-term campaign planning tools.

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Results & Highlights

  • Media Features Secured: Because of Them We Can, Atlanta News First, Yahoo, AOL, StyleCulture TV, Spiritual Word, HBCU 101, and more.

    Waterpik Partnership Activation: Led the strategy and execution for Dr. Q’s brand collaboration with Waterpik, including a feature interview with DTLR that will air on DTLR Radio and broadcast in 250 stores across 19 states. The activation included a community scholarship announcement and branded placement during the holiday season.

  • On-Air Brand Exposure
    Secured radio coverage through WKYS 93.9, announcing the Waterpik activation and scholarship initiative during the station’s Sunday broadcast, reaching over 450,000 weekly listeners in the DC-Maryland-Virginia area.

  • Influencer Gifting Launch
    Orchestrated the holiday campaign launch for Essential Toothbrush Co., delivering curated gift boxes to influencers, celebrities, and journalists, positioning Dr. Q as both founder and thought leader in cosmetic oral care    .

  • Brand Collaborations
    Managed partnership strategy and visibility for collabs with Akila Eyewear, Steve Madden, Richee` NYC, and SOUVEIGN Brands — including a Women’s Month gifting initiative honoring Black women dentists.

  • Brand Alignment: Influencer partnerships helped drive traffic to scheduling links (over 1,000 clicks), 46K+ IG video views, and social engagement growth.

  • Event Alignment: Arranged attendance at NYFW as a brand visibility strategy for cross-industry relevance.

  • Media Reach: 87.1M+ estimated online readership.

  • Earned Media Value: $130,000+

 The Art of Aesthetic Team

“On behalf of Doctor Q and the entire team, I wanted to express our sincere appreciation for the outstanding work your agency has provided us. Your team's cohesiveness, diligent follow-up, and exceptional work ethic have significantly contributed to our practice, and for that, we are truly grateful.”

Ready for Your Campaign?

Ready to turn your practice into a brand and your expertise into national recognition?

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