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FLOURISH MEDIA

Small Business | Publishing | Entrepreneurship

Flourish Media is a women-led strategic marketing firm specializing in helping women entrepreneurs gain access to capital and visibility. Co-founded by Vivian Olodun-Anderson and Dr. Tracy Timberlake, the agency supports small businesses through digital strategy, event production, media education, and capital access. Known for hosting the Annual Flourish Media Conference, the firm blends cultural insight with tactical execution, making Flourish a trusted partner for founders ready to scale with strategy and purpose.

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Campaign Overview

Objective

From 2019 to 2022, UMGMT was tasked with increasing visibility and positioning for Flourish Media’s Co-Founders, book projects, and client campaigns. Initially engaged to support press around the release of “Stumbling Through Adulthood,” the partnership evolved into a full-service PR relationship. Flourish Media returned to UMGMT as their in-house agency to amplify their clients’ visibility, manage high-impact campaigns, and drive thought leadership for the Flourish brand itself.

Target Audience

  • Women in Business & Entrepreneurs

  • Small Business Owners Using Technology to Scale

  • Working Mothers & Authors

Our Strategic Approach

  1. Brand Layering & Messaging Architecture
    Using our proprietary “Peeling Back The Onion” framework, we mapped the Flourish Media brand across multiple verticals — from tech-forward small business support to personal brand narratives — to strategically match each layer with aligned media targets.

  2. Dual Visibility Campaigns
    We executed parallel campaigns to drive coverage for both the Flourish Media brand and its Co-Founders, Vivian Olodun-Anderson and Dr. Tracy Timberlake, while simultaneously securing features and opportunities for their clients.

  3. High-Touch Event PR & Influencer Placement
    UMGMT coordinated media presence and speaker outreach at major conferences and activations. This included developing talent strategies, conducting press interviews, and securing visibility moments for Flourish-led events, thereby positioning them as authorities in the entrepreneurial space.

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Results & Highlights

Featured in top-tier media:

  • Forbes, HerAgend

  • XoNecole

  • DIGIDAY

  • STRUT Magazine

  • Spiritual Word

  • The Breakfast Club

  • The Undressing Room

  • Boss Babe Life Hacks

  • Way to Parent

  • Friends in Beauty Podcast

  • Mogul Millennial

  • Southside Dash Radio and more.
     

  • Secured speaker opportunities at Bowie State University “Eta Chapter” of Alpha Kappa Alpha Sorority, Inc. in Bowie, Maryland

  • Booked and coordinated talent interviews for Flourish’s client, Bitcoin Rodney, including coverage of celebrity guests Damon John, Akon, Tiffany Haddish, Tory Lanez, and Marlon Wayans at the Reinvent Yourself with Crypto conference.
     

  • Generated over 151.67M media impressions across all campaigns.

Vivian Olodun-Anderson, Co-Founder, Flourish Media

UMGMT will take you from nameless to famous!"

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