FOR IMMEDIATE RELEASE
May 30, 2024
MEDIA CONTACT
Ayanna Maxwell
(310) -770-8405
"College Girl" - The Iconic Final Drop in Lil Mama's "It's Poppin'" Lip Gloss Collection
Get ready for the ultimate lip gloss obsession as Lil Mama unveils the full collection.

[New York, NY] – Vaniteaset Cosmetics is dropping the hotly anticipated "College Girl" - the covetable finale to Lil Mama's wildly popular "It's Poppin'" collection. This glossy brown bombshell is about to become your new makeup MVP. Inspired by the experiences of Lil Mama’s younger sisters and the brand's founders, Jasmyn, LaNya, and Jessica Brunner, as students at Historically Black Colleges and Universities (HBCUs), "College Girl '' embodies the spirit of academic achievement and beauty.
Paying homage to the founders’ cherished college days at Howard University, Clark Atlanta University, and Spelman College, "College Girl" embodies the confidence, sisterhood, and academic excellence that define the HBCU experience. From late-night study sessions to stepping on the yard, this versatile brown shade is your go-to gloss for slayin' all day, every day.
"HBCUs are trendsetters in beauty and self-expression," says Jessica Brunner, co-founder of Vaniteaset Cosmetics. "With 'College Girl,' we wanted to bottle up that HBCU magic and create a lip gloss that celebrates the journeys we took at Howard, Clark Atlanta, and Spelman - journeys that shaped us into the bosses we are today."
“We are incredibly excited to introduce ‘College Girl’ to the ‘It’s Poppin’’ collection," said Jessica Brunner, co-founder of Vaniteaset Cosmetics. “HBCUs are known for setting beauty trends and embedding confidence in students from freshman to senior year. This lip gloss is more than just a cosmetic product; it celebrates our college journeys and everything our HBCU experiences.
Since its launch in February, the "It's Poppin'" collection has been making waves with its high-quality, collectible lip glosses that tell unique stories. And "College Girl" is the ultimate chapter, highlighting the power of education, community, and unapologetic self-love.
With its long-lasting wear, glossy finish, and rich brown hue flattering every skin tone, "College Girl" will become your new makeup MVP. So pucker up, beauties, and get ready to experience the ultimate lip gloss obsession!
For more details on "College Girl" and the entire "It's Poppin'" collection, visit VaniteasetCosmetics.com and follow @vaniteasetcosmetics on social media.
About Vaniteaset Cosmetics
Vaniteaset Cosmetics is a luxury beauty brand that champions innovation and high-quality products to empower individuals to showcase their unique style and personality. Founded on the principle of family collaboration, Vaniteaset represents a joint venture between Lil Mama and her sisters, encapsulating a shared vision for the future of beauty. Discover the 'It’s Poppin' lip gloss collection and learn more about Vaniteaset Cosmetics by following @VaniteasetCosmetics on Instagram and visiting VaniteasetCosmetics.com.
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