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Transformation Beauty Studios

/Beauty Studio Owners/

Public Relations Goal:​

  • Media Exposure

  • Increasing Digital Footprint 

  • Increasing Visibility 


Women, Moms, Women in Beauty, and Women in Fitness 


  • Entertainment - Beauty 

Our Strategy:

  • Developed unique ways for a client to communicate their message to their audience.

  • Curate strategies to increase audience engagement and activity across (3) of their IG pages.

  • Shared their brand's story through various platforms to increase other opportunities outside of media securement.



  • Secured invites to (4) industry events: Listening party for hip-hop artist Asian Doll,

  • (1) Speaking Engagement with the Launch to Success Summit based in Canada.

  • Secured media features such as two Bustle appearances, Rolling-out, Shoutout Atlanta, Xo Necole, Hello Beautiful, Just Minding my Black Owned Business, The Balanced Boss Podcast, Business Beauty Network Podcast, Friends in Beauty, Boss Babe Life Hacks, BMW Life Podcast, and more!

  • Developed a content plan for Erricka and Derricka to produce daily to connect with their audience and increase their following to grow.

  • Aided Erricka in developing her first ebook and created the idea behind Derricka's virtual lace frontal wig.


"UMGMT provided a GREAT experience!"

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