top of page

Koeryelle DuBose

Events | Lifestyle Influencer | Entertainment

DuBose Founded WERK University with the purpose of educating and empowering women of color. Since leaving the classroom, she has amassed a large following of over 100,000, and her work has been featured in prestigious publications worldwide. Her mission is to help others become financially literate and gain wealth.

IMG_9947.JPG

Campaign Overview

Objective:

In 2019, Koereyelle DuBose engaged UMGMT to lead public relations, secure sponsorship, and execute full-scale events across multiple activations.

The goal: to increase press visibility, elevate event experiences, and align with premier lifestyle and corporate platforms.

Target Audience

  • Women in Business

  • Entrepreneurs

  • Eventgoers with a Cultural & Professional Edge

IMG_1444.HEIC

Our Strategic Approach

UMGMT served as the full-scale PR and event execution partner across multiple brand activations for Koereyelle DuBose. Our strategy focused on three key pillars:

  1. Event Experience Curation

  2. Strategic Sponsorship Acquisition

  3. Targeted Media Visibility

We handled every detail — from securing brand-aligned sponsorships and managing logistics to coordinating media interviews and overseeing the guest experience from pre-event to post-event recap.

UMGMT crafted moments that aligned with Koereyelle’s reputation as a business and lifestyle thought leader while supporting her goals for reach, influence, and partnership growth. We ensured that each activation felt elevated, culturally relevant, and brand-consistent across all touchpoints.

Shotsbypriiincesss-685.JPG
Results & Highlights

Event & Experience Execution:

  • Oversaw all logistics, run-of-show, and guest engagement for multiple branded events.

  • Supported the planning and on-site execution of the “Toasted of 40 Top Working Women” private influencer dinner in Atlanta.

Sponsorship & Brand Partnerships:

  • Secured Official Belaire as the VIP Lounge sponsor and activation partner.

  • Obtained in-kind sponsorships for speaker bags and gift suites, including:
    • Honey Belle Shop
    • DIY Detox Mask
    • Soapy Faith
    • Aunt Jackie’s

  • Finalized partnership and experiential agreement with venue partners for major events.

Event Appearances & Speaking Engagements

  • Confirmed keynote speaker booking for Stephan Speaks “You Deserve It” Atlanta tour stop.

Coordinated Koereyelle’s presence at:
• Essence Festival’s The Essence of Emotional Intelligence Purpose Party
• Black Girl Podcast “The Good Day Bunch”
• OWN TV’s Summer of OWN Press Conference and Cocktail Party
• Wine Tasting Cruise & Yacht Party

Media & Press Coverage:
• Sheen Magazine
• Kontrol Magazine
• Southside Dash
• Woman to Woman Magazine
• AspireTV’s HBCU 101
• David’s Diary
• Hoodrich Films
• Willie Moore Jr. Show
• Jimi P.

Ready for Your Campaign?

If you’re ready to shift your visibility from reactive to intentional, let’s strategize your moment.

About UMGMT

UMGMT is a strategic communications agency that helps founder-led businesses, growing brands, athletes, and creators align who they are, what they say, and how the world experiences them.  We build brands people understand, trust, and remember.

Founded July  2015

Celebrating more than a decade of strategic communications.

  • Instagram
  • LinkedIn
  • X
  • Facebook

© 2025 UMGMT Strategic Communications. All rights reserved.

bottom of page